Last night marked the biggest annual television event of the year, the Super Bowl. Of course, you can’t say Super Bowl on your station or you’ll get sued, so let’s do what everybody does and from here on out refer to it as the “Big Game.”
The “Big Game” was last night and a lot of analysts are calling it one of the best in recent history. The game itself was good and so were the sideshows (commercials, pre-game show, halftime show, etc.) Now that it’s in the books, the real question is, how are you going to cover it online?
Here are a couple of ideas for you and this will apply to your station if it is in Steeler country or Patriot country (where I am.) It doesn’t matter if your audience watches for the 100 yd interception returned for a touchdown or if they watch for the Clydsdales, all that matters is that they had a collective experience last night and you need to capitalize on it.
1.) Start a facebook “note” and send it to all of your friends (which I hope by now includes some listeners.) You can do “Top 10 Super Bowl commercials” You can do “Top 10 plays from last nights Super Bowl” or maybe even “Top 10 Halftime performances…did the Boss make the list.” Start these notes and get them circulating on Facebook. The trick here is link them back to your site. You can write the note with a quick blurb about each one and then link it back to your site where you can house the full list complete with all of your commentary.
2.) Work off the Nachos: Create a section on your site called Post-Game workout. Position it like this, “You just watched some of the most finely tuned athletes perform in the biggest game of their lives, take the motivation they’ve given you and turn it into six pack abs…ok maybe not six pack, but let’s start by getting more active and here are a few ways to do that.” This is a great way to tie into the game, after the fact and capitalize on people’s excitement around the game.
3.) Photo slideshow: Collect a grouping of photos from the game. Do multiple photo slideshows, one from the pre-game, one from the first half, halftime show, second half and the post-game celebration. Slideshows are a great way to build up page views as people will scroll through them and you’ll get credit for a page view every time they move on to the next picture. Make sure to site all your photo sources.
4.) Back at THE OFFICE: If you were lucky enough to stay up after the game and watch the special hour long Office episode, you probably are still laughing, well so is your audience. Take advantage of this with Office Trivia “Who starred in the pirated movie that Pam and Jim were watching?” Or do a poll about the office, “Should Dwight have gotten fired?”
These are just a couple of ways to tie the web into your post-game coverage of the Super…er…Big Game. Try ‘em out and watch your page views grow!!
