Waking up is hard to do
March 11, 2009Now that for 90% of the country daylight savings time has come and gone, your audience is probably still struggling with adjusting…I know I am. So now is a perfect time to commiserate with them. You wouldn’t crack the mic and whine about the time change on the air, but online you have free reign. Here are some ideas as to how to connect with your audience online over the time change.
1.) Vlog daily: It’s not too late to do this. Get a webcam ($30 camera from Radio Shack will do) and shoot a daily update. I am up at 6:11a this morning and it should be 5:11 and I should still be in bed. Don’t take a shower…don’t brush your hair, do it all desheveled like you normally wake up in the morning and “report” how you are doing to your audience.
2.) Don’t feel comfortable with the vlog? (Sidebar: GET COMFORTABLE WITH IT) Write a daily blog about how you are struggling with the time change. Include in there some tricks on how to get more comfortable with the change. Set your coffee maker up to start brewing a half an hour early so when you wake up you’re welcomed by the aroma of fresh coffee and think of other ideas that will help your listeners out.
3.) One of the best things about Daylight Savings Time is the longer days…and one of the worst things is shorter nights. Take time stamped pictures in the morning and at night to compare when the sun is coming up and when it is rising. Create a slideshow of pictures and share them with your listeners.
If you haven’t gotten it by now, the Internet is no different then your station. It’s about a shared experience with your listener and unless you’re in a state that doesn’t have daylight savings time, this is one that everyone is sharing, so make the most of it on-air and online.
